DOLL GRADY · INDEPENDENT BRAND DESIGNERIDENTITY · DIGITAL · CAMPAIGN

DOLL GRADY · BRAND DESIGNER & CREATIVE PARTNER

Branding for business owners who wear every hat. I know, because I’ve worn them.

Logo, flyer, website and storefront, designed together so your business looks as serious as it is.

INDEPENDENT DESIGN PRACTICEBRANDS · CAMPAIGNS · DIGITALSCROLL TO EXPLORE ↓
FEATURED OBJECTEDITORIAL DESIGN · 170 PAGES
Bloom by Chanel Renee, actual journal front cover
BloomA guided journal by Chanel Renee
Cover
COVER

Turn through Chanel’s complete journal, page by page.

BLOOM · BOOK DESIGN · DIGITAL EDITION
THE PERSON
BEHIND THE WORK

DESIGNED FROM EXPERIENCE

I’m Doll. I’ve worn every hat.

I’m the founder of Virtual Doll Creative Studio. Before I designed for small businesses, I was one. I owned and ran a salon for over a decade, built a care business, and founded a 501(c)(3). I’ve done my own books, chased my own claims, and made my own flyers at midnight. So I design for owners wearing every hat, because I’ve worn them. Your work should look premium and be ready for the van, the pop-up, the shelf, and the inbox.

MEET YOUR CREATIVE PARTNER ↗
IDENTITY SYSTEMS ✳ DIGITAL STOREFRONTS ✳ CAMPAIGN DESIGN ✳ PRODUCT WORLDS ✳ IDENTITY SYSTEMS ✳ DIGITAL STOREFRONTS ✳ CAMPAIGN DESIGN ✳ PRODUCT WORLDS ✳

BRANDS BUILT TO SHOW UP

Out in the real world.

Identity carried beyond the screen, into the places people gather, the products they pick up, and the vehicles that take a brand with them.

Full Squeeze Please lemonade pop up booth with bright yellow tent, menu, lemonade products and Zesty displaySQUEEZE PLEASE! · POP UP BRAND EXPERIENCE
REAL APPLICATIONS. DISTINCT BRAND WORLDS.DESIGNED TO LIVE BEYOND THE LOGO ↗

CAMPAIGN SYSTEM · MELABIZ COMMUNITY HUB

Stability starts here.

A six-part outreach campaign built to explain support clearly, meet young adults with warmth, and move them from first impression to next step.

Stability Starts Here campaign, welcoming a young adult into a warm home
01 / FIRST IMPRESSIONSupport for today. Skills for what comes next.
Campaign eligibility guide for LGBTQIA plus young adults ages 18 to 24
02 / WHO IT SERVESClear, welcoming eligibility
Campaign information explaining up to 500 dollars in move-in support
03 / THE OFFERMake the support easy to understand
Campaign panel introducing peer-led, trauma-informed support
04 / TRUST & BELONGINGYou won’t do it alone.
Campaign showing the steps to reach out, make a stability plan, and take classes
05 / NEXT STEPSTurn interest into action
Campaign enrollment call to action for Melabiz Community Hub
06 / CALL TO ACTIONYour door is open.
ART DIRECTION · CAMPAIGN COPY · SOCIAL CAROUSELBUILT TO WORK AS A SERIES ↗

SELECTED PROJECTS, PERSONALLY BUILT

Different briefs.
Different worlds.

Brand systems made for the people, places and products they serve.

THE WORK, THOUGHT THROUGH

Built from the
first impression
to the follow through.

Every touchpoint should feel like it belongs to the same business. I shape the pieces into one clear, recognizable experience.

Tell me what you’re building ↗
01

Brand foundations

Positioning, identity direction, logo suite, color and type systems, brand voice.

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02

Digital experiences

Shopify theme design, website concepts, storefront structure, product storytelling.

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03

Marketing & campaign

Flyers, launch assets, event displays, social campaigns, promotional materials.

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04

Products & programs

Packaging, product line direction, curriculum design and supporting materials.

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VD

Creative support that can flex with the work, from a focused project to ongoing collaboration with a growing team.

VIRTUAL DOLLTHE STUDIO APPROACH

A decade behind
the chair. Now
on your side.

A decade of running my own salon taught me what owners actually use. That’s what I design.

I bring that owner’s perspective to branding, marketing, websites, Shopify storefronts, packaging and campaigns. Every piece should look considered and work in the real world.

Start a conversation ↗
INDEPENDENT BY DESIGNDESIGNED FOR REAL BUSINESSAVAILABLE FOR SELECT PROJECTS + PARTNERSHIPS
A FLEXIBLE
CREATIVE PARTNER

ONGOING CREATIVE PARTNERSHIPS

A clear brief.
A complete launch.
Room to grow.

For partner referrals, I can build a practical launch set: a logo suite and one-page brand guide, one campaign flyer, three editable social templates, a business card, and either a one-page website or a Shopify storefront. We’ll confirm scope and timing together before work begins.

Let’s talk about the work ↗
CREATIVE
PARTNER
✳

HAVE A PROJECT OR A REFERRAL?

Let’s make
something matter.

For a brand, web, marketing or campaign brief, tell me what you’re building, what you need, and when you need it. I’ll reply with questions and a clear project quote.

VIRTUAL DOLL CREATIVE STUDIOBRAND · DIGITAL · CAMPAIGN